August 2008
Monthly Archive
How Accepting ATM Cards Can Improve Your Profitability
anandkgoel 01 Aug 2008 | : Analysis, Education, General, Published Articles
The use of ATM or PIN-based debit cards in the U.S. has been rising faster than signature debit cards and credit cards over the past decade. Merchant sales volume for PIN transactions has been growing 21% annually since 2000, slightly ahead of signature debit and significantly ahead of credit cards. And, according to a recent study by Star electronic funds transfer (EFT) network, consumers preferred PIN debit over signature debit, with 54% opting for PIN and 38% for signature. This trend is great for both consumers and merchants. Continue Reading »
