Optimized Payments is an Atlanta-based consulting firm that leverages its associates’ broad payments industry experience and insight to help all types of businesses manage their payment processing costs and improve their bottom line.

All of our consulting engagements are centered on making lasting and substantial improvements to the performance of merchant services for our clients. We define our success by the impact we make on our clients’ bottom line. If Optimized Payments doesn’t deliver measurable results, our clients don’t pay a fee. Some clients, however, engage us on a fixed fee basis.  Our consultants stay abreast of payment industry regulations, product initiatives and market developments to ensure we deliver the most up to date expertise.

We value our clients time and have developed a proprietary methodology that allows them to focus on their operations while we manage all aspects of merchant services. We analyze areas of product, processes, and pricing optimization, recommend strategies, and then implement our recommendations. Within a short period of engaging us, our clients have an estimate of how we will impact their bottom line.

LEADERSHIP

Anand Goel, Managing Partner

Anand Goel founded Optimized Payments Consulting in 2007.  Mr. Goel is an expert in the electronic payments industry with deep understanding of pricing and interchange dynamics and best practices for credit/debit cards, PIN-debit cards, private label and co-brand cards, and convenience fees.  Mr. Goel's payments insight has been quoted or has been published in the Atlanta Business Chronicle, Atlanta Business Radio, Vistage, Association for Financial Professionals, and other publications.

Prior to Optimized Payments Consulting, Mr. Goel headed the pricing team for third largest payment processor in the United States, Elavon. At Elavon Mr. Goel was recognized for developing the first predictive attrition model used to reduce customer churn, and the first pricing application used to manage dynamic pricing for prospective customers.  Mr. Goel has 20 years of management and consulting experience in the financial services and telecommunication industries.  

Mr. Goel holds a Bachelor of Business Administration degree from the University of Texas at Austin and a MBA with honors from F.W. Olin Graduate School of Business at Babson College.

Srinivasa Katuri, Managing Partner

Srinivasa Katuri has deep payment systems and IT experience spanning 20 years. Prior to joining Optimized Payments, Mr. Katuri managed a $1.8 billion retail payment processing system from a technology and cost optimization perspective. 

Mr. Katuri is a recognized expert in complex payment system including network architecture, PCI, interchange optimization, ATM and POS systems, EBT transactions, and settlement.  Mr. Katuri has provided EFT consulting services to First National Bank of Omaha, Texas Commerce Bank, Comerica, Golden1 Credit Union and First Data Resources.  Mr. Katuri is a regularly invited speaker on payments at BASE24 and HP Technology conferences. 

Mr. Katuri holds a Bachelor of Engineering degree from Hyderabad Central University and a MBA from California State University.